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★ Popular Appliances Direct Discount Codes

Hand-checked byOur Team,Money Saving Expert

Expiry Date Coupon Last Updated Code
Expires September 5, 2026Save 10% on Miele Cooking Appliances11 Aug 2026MIELE10PERCENT
Expires September 1, 20265% Off All KitchenAid22 Aug 2026KITCHENAID5
Expires September 1, 20265% Off All Hisense TVs11 Aug 2026HISENSETV5
Expires September 30, 2026Refurbished Deals — Up to 60% Off11 Aug 2026NO CODE
Expires October 4, 2026Save Up to 50% — Appliances Direct Deals11 Aug 2026NO CODE

Codes checked and verified regularly.

★ Appliances Direct FAQs

Who owns Appliances Direct?

Appliances Direct was founded by Nick Glynne, who acquired it in 2008. It’s now part of the wider Buy It Direct Group, alongside sister brands Laptops Direct, Drones Direct, and Better Bathrooms.

Does Appliances Direct offer Saturday delivery?

Yes — Next Day and Saturday delivery options are available at checkout.

Are the discount codes brand-specific?

Yes — codes like MIELE10PERCENT, KITCHENAID5, and SENSETV5 are each tied to a specific brand (Miele, KitchenAid, and Hisense respectively).

Does Appliances Direct sell refurbished appliances?

Yes — refurbished deals offer up to 60% off on quality appliances for budget-conscious buyers.

Does Appliances Direct offer a student discount?

Yes — an exclusive student offer of up to 5% off is available, separate from the general brand-specific codes.

How big is Appliances Direct’s warehouse operation?

Appliances Direct operates from over 750,000 sq ft of warehouse space across Huddersfield and the East Midlands, with more than 600 employees.

★ How to Redeem Your Appliances Direct Discount Code

Appliances Direct kitchen appliances

1

Browse appliancesdirect.co.uk and add your chosen appliance to your basket.

2

Click the basket icon and select “Checkout.”

3

Find “Discount code,” shown just above your order total.

4

Enter the code MIELE10PERCENT and click “Apply.”

5

Check the discounted total before entering payment details.

Good to know:

Each code is brand-specific — MIELE10PERCENT for Miele, KITCHENAID5 for KitchenAid, HISENSETV5 for Hisense — so check you’re using the right one for your item. Category sales (like Refurbished Deals or Refrigerator Deals) are automatic and separate from these codes. Next Day and Saturday delivery options are available at checkout.